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Research papers

Retaining after sales business at the branded automotive dealership

In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive...

Catalogue: Automotive 2008
Authors: Dick Hage, Jurgen Verlee
March 3, 2008
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Citation

Hage and Verlee (2008a, March 03). Retaining after sales business at the branded automotive dealership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retaining-after-sales-business-at-the-branded-automotive-dealership


Case studies

Opel case study of integrated marketing communication

The quality of the products and the level of the creative being more or less equal in the highly competitive automotive marketplace, it is essential to figure out a way to break through the media and advertising clutter today's consumer is exposed...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Dick Hage
June 15, 1992
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Citation

Hage, D. (1992a, June 15). Opel case study of integrated marketing communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opel-case-study-of-integrated-marketing-communication


Research papers

Repositioning a brand to include the service element

This paper is designed to demonstrate the contribution of a major research programme on decisions about national and local communications policies as well as on the organization of field operations. The paper is subdivided in four parts. Part I...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Dick Hage
June 15, 1988
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Citation

Hage, D. (1988a, June 15). Repositioning a brand to include the service element. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/repositioning-a-brand-to-include-the-service-element


Research papers

Retail image studies

The paper describes how retailers in the automotive business who are generally action oriented, overly concerned with prices charged and wanting to see real results in a short time frame can be made aware of their store image. Store image is here...

Catalogue: Seminar 1987: Strategies For Service Management
Author: Dick Hage
June 15, 1987
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Citation

Hage, D. (1987a, June 15). Retail image studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-image-studies